Learn the copywriting basics of features, benefits and outcomes. In this video, you will learn how to sell your products or service by selling outcomes. Most businesses only talk about features when it comes to their product or service, a few will talk about benefits, but rarely do they talk about Outcomes, which is what sells. Sell by focuses on the heart instead of the brain and you will find your sales will skyrocket. Learn how to really sell your product or service with this basic copywriting technique. You'll also learn a trick to instantly figure out what the Outcomes should be.
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Copywriting Basics: Features. Benefits. Outcomes. marketing coordinator 7 Likes 7 Dislikes 207 views views followers How-to & Style Upload TimePublished on 6 Jan 2017
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Learn the copywriting basics of features, benefits and outcomes. In this video, you will learn how to sell your products or service by selling outcomes. Most businesses only talk about features when it comes to their product or service, a few will talk about benefits, but rarely do they talk about Outcomes, which is what sells. Sell by focuses on the heart instead of the brain and you will find your sales will skyrocket. Learn how to really sell your product or service with this basic copywriting technique. You'll also learn a trick to instantly figure out what the Outcomes should be.
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